You hear everywhere, "Content is king. Content is king. But video content is the king." But you know what's more important than the video content is the distribution strategy. So it doesn't serve you to have 1,000 videos if you don't have a distribution strategy. Video is just the means to an end and the end should be for you to become visible to those that need you the most, that you become that go-to expert and that leader. If you don't have a distribution strategy, how are you leveraging the power of one video in multiple places?